Francesca is a User Experience Designer working at the intersection of Strategic Thinking and Service development. She is using a human-centered approach and framework to design, aiming to create products and services based on understanding true behaviours and needs. Moving to Sweden after her BA in Product Design, she has been working as a product designer for “Humans since 1982”, exploring the boundaries between design and technology, as well as a freelancer experience designer. She has since then been working and creating interactive experiences and concepts both for the digital and the physical world.
Francesca has a bunch of activities that keeps her busy, like going on adventures with her dog, collecting wine and an obsession for marble, which brings her to Tuscany every year to create objects in stone.