Joakim has more than 15 years of experience in developing brand strategies and design. His work ranges from design strategies and visual identities to packaging design for international and national clients such as SEB, IKEA, SCA, SKF, Skanska, Electrolux, Ericsson, Acando and Bambora. Before joining Seventy in January 2106, he held the position of creative director at Rewir, where he was also a partner.
Joakim spent a year studying International Marketing in New York and Stockholm and he has a diploma from the Managing Professional Services program at Stockholm School of Economics.
Joakim has a big passion for wines, food, watches, cars and interior and architectural design, especially from Italy. He is also a former semi-professional hockey player.