Pär Lundgren is the chief analyst at Seventy. For more than ten years he has been striving to understand what makes people, markets and brands tick, first as chief analyst at the future studies firm Kairos Future, and later as chief analyst and then senior strategist at the branding agency Rewir.
Pär has worked with qualitative and quantitative market analysis and strategy in a wide range of B2B and B2C industries, including tourism, ICT and forestry. Pär’s seven years of education at Uppsala University started in mathematics and statistics, going via history, anthropology and human geography, ending in business and economics. According to Pär, each of these subjects provides its own unique perspective and toolkit that can be put to use to build strong brands.