Sandra has several years of experience from brand and business development. Before launching Seventy Agency in 2012, she worked as a brand strategist at Rewir and a management consultant at McKinsey & Company. Sandra’s driving force is to create positive impact and lives and work by the (somewhat adapted) 80/20-rule “It’s 80% execution and 20% strategy”.
Some recent work include conducting >100 customer interviews in the world’s 4th largest country, launching and operating a new business area for one of Sweden’s largest furniture retailers, building business models, and creating a go-to-market strategy for an international B2B player that wish to launch their first B2C product.
Sandra has not only a black-belt in creating employee engagement programs but also won the Swedish Championship in Wushu. She holds a Master of Science in Industrial Engineering and Management (Majoring in energy systems) from the Royal Institute of Technology in Stockholm. Sandra also speaks fluent Mandarin Chinese.