Having a strong interest in understanding why we chose to do what we do, i.e. our fundamental human drivers, Viking turned to strategic marketing after a short stint as an entrepreneur. Longing for the sweet-spot, where analysis and hard data meets gut feeling and the deep soul, he has spent the last five years designing corporate strategies based on consumer understanding. Most often with a overarching corporate perspective with the C-level or board as the recipient, he has worked with all facets of business: from large international corporations to small local firms, from highly technical B2B companies to idea driven B2C.
To reflect his interest of the hard and the soft sciences, he stands on a well anchored foundation of a M.Sc. in Industrial Engineering and Management from the Royal Institute of Technology (KTH). In addition he has also researched robotics at the Tohoku University in Japan; something that is more useful as a conversation topic than a strategy asset.