As cultures, technologies and markets change, the rules for engaging people change with them. We love change, and we help our clients to use it to their advantage.
Seventy Agency is an international team of strategists, designers, analysts, film makers, programmers and business consultants that fuse multiple perspectives on brand building.
Since our inception in 2013, we have been honored with Regi’s Agency of the Year four years in a row. The winners are awarded based off of customer satisfaction, a criteria we value highly as we always strive to create true change and progress for our clients.
What We Do
In a world that is networked, brands are not built in silos. They are built by multi-disciplinary teams where strategist rub shoulders with designers and insights power everything from service innovation to user interfaces. That is why our offering spans all the way from insights to concrete playout in digital channels.
Trends & Opportunities
Brand & digital analytics
Consumer & user behaviour
Drivers & Segmentation
Competition & market dynamics
Portfolio & hierarchy
Offering & bundling
Service design drivers
System & hierarchy
Track & measure
How We Do It
A code is a way of thinking and doing that works for building strong brands, as proven by successful companies across different sectors. All together, the seven codes represent Seventy’s unique approach to branding, and we aim to apply at least a couple of them in every project we run.
1. Be a Tourist
We’re no big fans of benchmarking. Emulating success factors of industry leaders only makes sense for a follower. Instead, brand leaders need to adopt the mindset of a tourist, and travel to whole other worlds for inspiration. What can cars learn from media? What can fashion learn from food? What can banks learn from video games?
2. Hit the Streets
Although tempting to believe, powerful brands are not created in meeting rooms and workshops. Authentic experiences with real impact require deep insights from real situations. That’s why brand leaders spend more time where their culture is lived and their products consumed.
3. Make friends
Businesses are programmed to compete with each other like teams in a sports league. But there’s an important difference: one company’s win is not necessarily the other’s loss. That’s why brand leaders focus less on their competitors and more on their customers.
4. Be Media
Media spend accounts for the lion’s share of most marketing budgets, but its return becomes increasingly unclear in times of ad blockers, multitasking and message overload. That’s why brand leaders are shifting mindset – from buying media to being media – creating their own stories instead of breaking into others’.
5. Love Yourself
“We need to think more outside-in” is an often repeated mantra among marketers: listen to the customer and give them what they want. Only problem is that customers often don’t know what they want, and they don’t want to be patronized about it. Luckily, we know something that all people want: brand that are proud and passionate about what they do.
6. Never Grow Up
Stagnation is the greatest threat to any brand. That’s why brand leaders of all sizes think like startups – constantly challenging their own truths, experimenting to create new values and collaborating with other brands in other sectors sharing that same mindset. Because they know that there’s no such thing as a mature market, and that leadership is nothing you can defend.
7. Lead With Purpose
There’s a famous saying that “people don’t buy what you do, but why you do it” and it has never been more true than now. The concept of CSR as a separate department is becoming a thing of the past, as today’s brand leaders integrate their higher purpose naturally and seamlessly in everything from R&D and product development to recruiting and business models, and then communicate it as a matter of fact rather than an added value.