The world’s greatest music collaboration

  • We joined forces with Universal Music, Ericsson and Avicii – the world’s hottest DJ, to crowdsource his next hit song. Engaging thousands of bedroom producers from across the globe, Avicii X You gives a glimpse of what the future of music could look like.

  • Bedroom producers of the word unite

    • 4200

      People from almost 100 countries participated in the project

    • 13 000

      Sounds created, commented almost 70 000 times by the participants

  • Same same but a whole lot different

    • Avicii only had one condition for the project: the song had to be awesome, or he wouldn’t release it. But how? Our solution was to simply reuse his normal production process – dividing the crowdsourcing into 5 stages, one for each layer of the track: melody, bassline, beats, effects and bridge. In the end, Avicii used the winners of each stage to produce the final result.

  • Brand engagement on a whole other level

    • But the result was so much more than a hit record – it created brand engagement on a whole other level than just clicking a like button. Consider this: if every contribution took three hours, fans spent a total of 2 700 days, or 7,5 years on the project. The project also resulted in worldwide publicity for Avicii and Ericsson, and was recognized by Spotify as one of the most creative music projects ever.