Background
Sweden’s fintech giant Klarna revolutionized the buy-now-pay-later space, with its checkout solution (KCO) becoming a market staple. But as Klarna shifted its focus to consumer-driven innovation, the checkout solution found a new home — and it needed a new identity that could stand on its own.
Problem
By transforming a well-known, consumer-facing product into a B2B-focused brand, Kustom needed more than a new name — it needed a distinct character, unique voice, and a strong visual presence. Seventy was tasked with crafting everything from a completely new visual identity and messaging to a whole suite of digital assets. But how do you break away from Klarna’s shadow while carrying forward the strengths of its legacy?
Solution
From Klarna Checkout to Kustom Checkout (still KCO!), we built on a foundation of trust while stepping into a bold, new space. The Kustom brand reflects its entrepreneurial spirit and confidence, balanced with its legacy of innovation. With a refined identity and a clear market position, Kustom is ready to redefine the checkout. This time, on its own terms.
