NEW WORLDS ARE OPENING
KEY VISUALS
IN-STORE COMMS
CAMPAIGN ADS
PRODUCTION:
SEVENTY AGENCY
CONTACT
Worldwide Visuals For
Samsung’s First AI PC
Samsung eXperience Division
PRODUCT LAUNCH
Technology and artificial intelligence are reshaping our world, blurring the lines between what is real and what is possible. At the center of an evolving and fiercely competitive landscape, people are embracing a new era of AI products from new perspectives and expectations of what the future might hold.
Galaxy Book4 Edge is the first PC to leverage the power of on-device AI in a razor-slim design, making the boundaries between consumers and technology thinner than ever. How could we design a visual language and style that would convey performance and productivity — while showcasing the immense power of built-in AI?
We worked closely with the Samsung headquarters in Suwon to create a global visual concept — designing key visuals used in everything from campaign advertising to online and in-store communication. We envisioned the Galaxy Book4 Edge as a portal that opens to another dimension, inspiring a sense of new beginnings, individual growth, and limitless possibilities.
New worlds are opening — and they’re no more than a razor-slim screen away.
More Work
Simply
Better Nuts
NUTISAL
BRANDING
A New Era For
Galaxy Wearables
SAMSUNG RING
PRODUCT LAUNCH
