THIS IS CONTROL
NO CARS WERE HARMED
DURING THIS PROJECT
Photography: Olof Ringmar
CONTACT
Step Into The World
Of Control
ATLAS COPCO
PRODUCT LAUNCH
IIn manufacturing, doubt is a liability. A loose bolt. An undetected flaw. The cost of uncertainty is measured in risk, reputation and failure.
The Atlas Copco Controller Portfolio changes that equation. It delivers the insight and oversight our customers need: to adapt to any challenge, to navigate any environment, to always move forward.
01
Integrated Controller
Control is peace of mind. It's the certainty that every bolt is secured. That disruptions can be anticipated and avoided. That wherever the job takes you, it will be done right.
02
Powerfocus 8
We built a visual language strong enough to make control something you can feel. Every shot was approached like a movie scene, working with a film director of photography and treating light as a graphic element. An intense blue world draws the viewer in. Detailed closeups and precise lighting capture the weight, the precision, the certainty of every interaction. A stylized production line was built from scratch to serve the story.
More Work
Reinvented
For Good
TIETOEVRY
REBRAND
2023
Designing
Net-Zero
LOTS GROUP
RE-BRAND
