Sweden’s fintech giant Klarna revolutionized the buy-now-pay-later space, with its checkout solution (KCO) becoming a market staple. But as Klarna shifted its focus to consumer-driven innovation, the checkout solution found a new home — and it needed a new identity that could stand on its own.

From Klarna Checkout to Kustom Checkout (still KCO!), we built on a foundation of trust while stepping into a bold, new space. The Kustom brand reflects its entrepreneurial spirit and confidence, balanced with its legacy of innovation. With a refined identity and a clear market position, Kustom is ready to redefine the checkout. This time, on its own terms.

Kustom aims to become the leading checkout solution for European retail. As they stepped into a physical space we envisioned a bold statement — one that would define the brand as a true industry challenger.