"If I’m being honest, I haven’t felt anything about tech for some time."
Challenge
From headphones to mobile phones, tech has become a house of mirrors, reflecting the same tired designs year after year. Carl Pei, co-founder of OnePlus, saw an opportunity to bring the passion back to technology and reintroduce the artistry, confidence, and craftsmanship that drew him to tech years ago. Partnering with a team of tech veterans, he founded Nothing. Its name inspired by the company’s longer-term vision: a future where nothing stands between people and technology.
Nothing had big dreams. But in the near term, it needed to establish itself as a world-class brand and successfully launch its first-ever product in collaboration with teenage engineering, a pair of true wireless headphones dubbed ear (1).
Nothing had big dreams. But in the near term, it needed to establish itself as a world-class brand and successfully launch its first-ever product in collaboration with teenage engineering, a pair of true wireless headphones dubbed ear (1).