NIBE

With a vision to modernize the industry of indoor heating solutions, NIBE was set for their biggest launch to date

Challenge

The NIBE S-Series are NIBE’s smartest, most advanced heat pumps yet, making them a natural part of any connected home. To launch the new series, Seventy was tasked to create an activation campaign spanning everything from concept film to banners. But how do you reach multiple target groups on multiple markets with very different knowledge of the product category – and the brand – and still make them interested?

Friction

To get the width we needed, all of Seventy’s competencies came together. We started by creating a communicative concept focusing on the main advantage of having a smart heating system: not having to think too much about it. But what good is a creative concept if it’s not targeted towards the right recipient? Enter growth marketing. Using this approach, we developed a detailed strategy. Every stage of the customer journey was carefully evaluated to know when to say what – and we had a lot to say.
Enter growth marketing. Using this approach, we developed a detailed strategy. Every stage of the customer journey was carefully evaluated to know when to say what – and we had a lot to say

Solution

Several months of hard work resulted in an impressive gross list of more than 170 assets, covering everything from banners and print ads to a TV commercial. The production consisted of two visual tracks centred around our concept ”It’s easy to be smart”. The first one, an inspirational track, shows the world enabled by the S-Series through film and photo. The second track is 3D animated (in-house, of course) and is more informative and close to the product. All of these assets were divided into three main categories with different balances between inspirational and informational. Depending on where in the customer journey we met our customer, we used different assets to communicate.
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