A brand new visual identity for the world's oldest
Data protection authority


IMY is a Swedish Government Authority. IMY’s role is to uphold the protection of personal data, for example data about health and finances, monitoring that they are handled correctly and do not fall into the wrong hands. IMY is the reborn agency of formerly Swedish Data Protection Authority. They tasked us to create a new visual identity built upon their mission and values.


The design is guided by 5 design principles that were formulated from the insight and strategy work. In essence, it builds upon the juxtaposition of their mission. With an authoritative logotype which can create patterns and geometric illustrations combined with a friendly vibrant colour system. We created an identity made to do work seamlessly over any platform or application, by numerous of users.
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