IMY

A brand new visual identity for the world's oldest
Data protection authority
IMY (Swedish Authority for Privacy Protection) is an agency tasked with ensuring that people are protected against their personal privacy being violated through processing of personal data, and act as a counterforce against unauthorised registration.

Challenge

IMY is the reborn agency of formerly Swedish Data Protection Authority. Adding new responsibilities to its mission, IMY tasked us to create a new identity built upon their new mission and values, with the juxtaposition of being a friendly authority.

Solution

The design builds upon the juxtaposition of their mission. With an authoritative logotype which can create patterns and geometric illustrations combined with a friendly vibrant colour system. We created a seamless identity made to do work with, seamlessly, over any platform or application, by numerous of users.
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