For the early stages of development, we created CGI flower animations — curated and developed to inspire growth and new opportunities. The camera was placed to capture the vivid world of these flowers while clearly highlighting the form factor of the new PC.
Background
Technology and artificial intelligence are reshaping our world, blurring the lines between what is real and what is possible. At the center of an evolving and fiercely competitive landscape, people are embracing a new era of AI products from new perspectives and expectations of what the future might hold.
Problem
Galaxy Book4 Edge is the first PC to leverage the power of on-device AI in a razor-slim design, making the boundaries between consumers and technology thinner than ever. How could we design a visual language and style that would convey performance and productivity — while showcasing the immense power of built-in AI?
Solution
We worked closely with the Samsung headquarters in Suwon to create a global visual concept — designing key visuals used in everything from campaign advertising to online and in-store communication. We envisioned the Galaxy Book4 Edge as a portal that opens to another dimension, inspiring a sense of new beginnings, individual growth, and limitless possibilities.
New worlds are opening — and they’re no more than a razor-slim screen away.
New worlds are opening — and they’re no more than a razor-slim screen away.
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