Background
AI-powered wearables are redefining personal health. They go beyond simple tracking by providing real-time insights about everything from exercise to sleep patterns, empowering you to take control of your well-being and guiding you toward a healthier lifestyle.
Problem
As one of the most anticipated product launches of the year, Samsung headquarters in Suwon tasked Seventy with creating a global visual concept to introduce their first-ever connected and AI-powered ring. How could we capture the screenless, effortless, and minimalist design and user experience — while positioning it as an ideal companion that empowers people’s everyday lives?
Solution
Our concept for the Galaxy Ring is made to capture its dual promise: to act as a sleek, beautiful yet powerful partner in self-improvement while bringing out the design and form factor of the product itself. Spanning across OOH/DOOH advertising, animated digital communication, and lifestyle visuals, we created a distinct and relatable visual world for a new generation of AI-powered Galaxy gear.
