IMAGINE HAVING THE POWER TO REACH EVERY PHONE ON THE PLANET IN SECONDS OR LESS. CLX COMMUNICATIONS DID. BUT WITH MANY BRANDS UNDER ONE ROOF THEY NEEDED AN EQUALLY POWERFUL MAKEOVER.
After a ten year history of success with many acquisitions along the way, CLX Communications called on Seventy to unite all of their companies under a new name, Sinch. And to outfit the new calling with a modern visual identity, unique brand positioning and stellar web presence. No small task, it turns out.
Sinch wanted to maintain its strong heritage of collaboration with mobile operators, but at the same time, engage with more digitally-native companies. So our work had to strike that same balance, expressing trust and confidence but also fresh and innovative thinking. On top of that, Sinch’s world of cloud communications, a tricky subject in itself, would require a new suite of graphic elements that could help capture, educate, and engage its audience.
SINCH IS THE LAYER THAT ENABLES COMPANIES TO COMMUNICATE WITH THEIR CONSUMERS – WITH TEXT, VOICE, VIDEO AND MORE. THIS LAYER, THE MESSAGE BUBBLE, BECAME A UNIFYING THEME THROUGHOUT THE NEW IDENTITY.
We carried out a series of sprints across all project streams, testing prototypes with a variety of stakeholders. After 6 months, Sinch had arrived, supported with a standout brand positioning, flexible and easy-to-use communication platform, and a modern identity and web presence that their customers loved. But more than that, Sinch united its hundreds of employees worldwide, giving them a brand that they could proudly stand behind.