Background
Elopak is a leading global supplier of fiber-based packaging and filling equipment. They focus on renewable, recyclable, and sustainably sourced materials to provide innovative packaging solutions. Founded in Norway in 1957 and now operating across 40 countries, Elopak offers a natural and convenient alternative to plastic bottles that supports a low-carbon circular economy.
Problem
As a leader in sustainable packaging solutions, Elopak's brand image and visual library were outdated, especially in relation to their current and aspirational market position. The existing brand identity fell short of supporting Elopak’s goals for growth and expansion into new markets and categories of packaging. Additionally, there was a lack of consistency when it came to assets across the brand’s many touchpoints. How could we capture their strength and purpose in the world in a way that better represented their market-leading position?
Solution
Seventy teamed up with Elopak to improve parts of their identity by making it clearer and more consistent. We started with a refresh of the key elements in their brand identity to create a cohesive and clearly recognizable Elopak brand. This included updating their image library by planning and executing a series of photoshoots in various Elopak locations across Europe to create their own content, as well as setting global guidelines for usage of stock imagery to enable them to expand on their visual expression in a coherent way. We also updated the guidelines around the existing color palette to create consistent rules of usage across brand assets. And to support new product launches with the refreshed brand identity, we developed a series of product films across different parts of their product portfolio.
