Work - Erinion

Background

Scania has set an ambitious target: by 2030, half of its vehicle sales will be electric. Reaching that goal means looking beyond the vehicles themselves and investing in the infrastructure that powers them. As part of this commitment, a comprehensive range of depot charging solutions has been developed to support customers in the transition to electric fleets. To bring this new kind of business to life and make it resonate in a competitive, fast-evolving market, Seventy was asked to create a new, independent brand focused on charging infrastructure and to further drive the shift towards electrification.

Problem

Electrifying a fleet is complex. Every depot is different, and every solution needs to be carefully tailored to meet a customer’s operational, financial, and sustainability goals. For Erinion, the challenge was even greater: how do you transform a highly engineered offer into a brand that feels as visionary as it is practical? And more importantly, how do you position it as the partner that can charge the future of transport?

Solution

We set out to create a brand that cuts through complexity with clarity and confidence. Scalable by design and built to inspire, Erinion positions itself as a bridge to the future: reliable, ambitious, and unmistakably electric. More than a B2B solution, it’s a symbol of progress, designed to grow alongside the fleets it powers and the world it’s helping to transform.

The future
is charging

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Solution

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