The PC market is saturated. Brands compete on specs, flooding consumers with numbers that promise everything yet say nothing. Meanwhile, tablets have grown more powerful, blurring the lines between categories and challenging the role of personal computers, in combination with the users’ increasingly dynamic workflows.

With the Galaxy Book5 Pro 360, Samsung headquarters in Suwon tasked Seventy with creating global visuals for its highly anticipated launch. How could we connect with a creative audience, highlight the ultra-thin, fast, and lightweight design, and showcase the power and versatility that seamlessly adapts to every task and way of working?

Our lifestyle-driven use case visuals capture the product’s versatility and seamless transition between PC and tablet, both in still imagery and motion. By showcasing essential product benefits like all-day battery life and AI-powered productivity, we positioned the Galaxy Book5 Pro 360 as more than just a device. It became an all-in-one creative companion, ready to support every idea, project, and ambition the user sets in motion.