Work - Tietoevry

A VISIONARY NEW BRAND AND IDENTITY
FOR NORDIC'S LARGEST TECHNOLOGY AND IT CORPORATION

Challenge

With an annual turnover of EUR 3 billion, Tietoevry is the largest technology and IT company in the Nordics. Employing around 24 000 experts globally, they serve thousands of enterprises and public sector customers in more than 90 countries — creating solutions that impact the everyday lives of millions of people around the world.
In late 2020, Seventy and Tietoevry set out on a bold journey together — rethinking, re-engineering, and reinventing a completely new brand with the power to create better futures for everyone: businesses, societies, and humanity at large.

Friction

While the world tried to leave the pandemic behind in 2020, the year 2021 is far from business as usual. But we used the evolving remote set up to our advantage: working with multi-disciplinary teams and collaborators spanning across 3 continents & 6 countries while simultaneously coordinating 3 different photo shoots and a CG video production was not only surprisingly smooth, but also proved beneficial in getting access to amazing multi national talent and beautiful locations without being bogged down by travel restrictions.

CG Product VIDEO

Key feature-focused asset of the launch is this CG video, highlighting the KSP’s of the phone while continuing with the playful attitude of the overall concept with the help of music by the Swedish artist Harry K and over-the-top 3D visuals.

Solution

Hand drawn sketches, zoom meetings, excel documents, rough prototypes and lots and lots of emails - all to deliver highest quality assets focusing on one thing - more play, less pay.

Conceptualized and orchestrated in Stockholm with collaborators scattered across London, Sao Paolo, Barcelona, Berlin and Shanghai.