Seventy Agency partnered with OnePlus creating the most successful smartphone launch of 2020

Stockholm July 23, 2020

 

In June, premium technology brand OnePlus announced the expansion of itssmartphone portfolio with a new product line, OnePlus Nord. After more than sixyears focused on creating flagship smartphones, OnePlus Nord is the  company’s first smartphone product line thatwill make the premium OnePlus experience accessible to more users. The first OnePlusNord product, one of the most anticipated smartphones of 2020, was unveiled on July 21. It is the most successful product launch ever on Amazon in India in terms of traffic and pre-sale interest (over 4M Notify me´s) Top bestseller on Amazon UK, FR, IT and DE. 1M+ IG followers. And, more than 620 000 joined our AR launch live. 2.8 million have seen it on Unbox Therapy https://www.youtube.com/watch?v=MiKv4cw1KAQ

To do this, OnePlus reached out to a trusted partner for this new initiative: Seventy Agency. With only 6 months to bring the product line to life, the project called for a deep level of client-agency collaboration. Seventy’s strategic and creative teams were fully integrated into the OnePlus Nord project team, establishing a joint team spanning multiple countries and timezones.

“It´s been a challenging journey. With the pandemic outbreak, we had to rethink the way we did things and push the limits of our creativity and teamwork. Working with Jacob and his team at Seventy helped us launch yet another unique chapter in the OnePlus story.” said Paul Yu, Head of OnePlusNord

The integrated team set-up made it possible to rapidly adjust the scale of support needed based on the changing demands of the project. This new, more nimble way of working allowed for increased flexibility, speed and efficiency throughout different phases of the project–from design and strategy to production of digital assets.

The development of the OnePlus Nord was the perfect challenge for Seventy. The strength of our multidisciplinary team is best highlighted through a global project which involves everything from strategy to digital execution. This was also a great opportunity to put the integrated team set-up into play. OnePlus is a fantastic company and we have only seen the beginning of their journey”,concluded Jacob Fant, Managing Partner at Seventy.

The result? OnePlus Nord’s visual Identity, innovative Instagram-firstapproach, documentary series and world’s first AR launch have garnered an unprecedented level of hype and engagement for a new smartphone in this category. Once again OnePlus has proven its unique ability to both challenge the status quo and exceed the expectations of its global community.

About Seventy Agency

Seventy Agency is an award-winning brand and business design agency with offices in Stockholm and Shanghai. With clients represented across the globe, we partner to create brand driven growth using a complete toolbox of strategic, creative and digital services. For more information, please visit www.seventyagency.com

About OnePlus

OnePlus is a global mobile technology company challenging conventional concepts of technology. Created around the “Never Settle” mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans. For more information,please visit www.oneplus.com.

For more info please contact;

Jacob Fant, Managing Partner Seventy Agency +46 703 169955 (Jacob.fant@seventyagency.com)

 

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